SEO vs PPC : Which Is the Best for Your Business's Growth

When faced with the need to boost traffic to a website, most people usually suffer massive indecision on whether to use SEO or PPC. Search engine optimization (SEO) and pay per click (PPC) advertising both drive search traffic. These highly effective search engine marketing (SEM) tools are very essential to the success of your digital marketing campaign. Howe


Importance of SEO

By now, almost every organisation knows the importance of having a website. The world has turned more digital than what no one ever anticipated. It’s good bye to analogue marketing. However, since everyone organisation has turned digital, the war now is on how to be visible in this digital world. Search engines are flooded with different websites and only those who can afford the fee (pay per click) appear on the 1st pages. With SearchMedia’s

Online Marketing Campaign

Rejuvenating Your Online Marketing Campaign

When starting a business, usually there is probably a basic marketing plan in place and in most cases this will include among other things, defining the potential customers, setting up social media accounts and ways to optimize your website for interactions. However, when the organisation starts growing, there comes a need to change the initial plan and there can also be deviations from

Understanding Search Engines

A little knowledge about search engines

Approximately 75%­ - 80% of website traffic comes through search engines. What's more, research shows that most people don't look beyond the first 2 pages of search results. This means if your website doesn't rank in the first 2 pages of the major search engines, it's only receiving 20% of its rightful traffic... and revenue. (And remember, being ranked number 1 when you search for your compa

Why should I hire a professional web design company to design my website ?

Website a new sales channel to your business which works 24 hours a day 7 days week irrespective of whether you are on vacation or busy with something. When you open an office or showroom, did you do all of the interior decoration by yourself or some one with no-brand? I am sure you spend lot of resources and got it done in the right way by highly qualified professionals. You did that because, that office/ showroom is the one that gets customers or sends them away.