When faced with the need to boost traffic to a website, most people usually suffer massive indecision on whether to use SEO or PPC.
Search engine optimization (SEO) and pay per click (PPC) advertising both drive search traffic. These highly effective search engine marketing (SEM) tools are very essential to the success of your digital marketing campaign. However, each will affect your campaign differently. Let’s examine what these are and how they’re used, so you can choose the best one for your business and SearchMedia guarantees you 99.9% positive results for both methods.
What Are SEO and PPC ?
(SEO) is the process of boosting your website’s visibility in the organic / unpaid results of search engines (like Google). These results are often referred to as organic results.
SEO is a strategic techniques and tactics for ranking your website in search engines. That way, your website ranks higher in users’ search results, improving your chances of getting more visitors to explore your website.
(PPC) is a method of advertising where advertisers pay search engines and social media platforms whenever their ad is clicked. You’re getting target traffic to your site by buying online visibility. Many website owners believe that PPC is a better option than Search engine optimization, driving visitor from organic search results, especially since it gives immediate results. But this is only true for those who can afford the cost of PPC since there is so much bidding to occupy the top pages of the main search engines.
What Are the Benefits of SEO and PPC?
Both SEO and PPC offer benefits for your marketing campaign, but each has its unique strengths. Let’s look closely
Benefits of SEO :
Benefits of PPC :
When Should You Use SEO and PPC, and Why?
SearchMedia offers both SEO and PPC services but we would want our customers to know that these are two different approaches and each one comes with different strengths and limitations. For best return on investment, it’s important to know when to use each one.
When to Use SEO
Research suggests that on average of 64% of all website traffic comes from organic search results, making SEO an important tool for promoting your online business. For this reason, we encourage website owners to use SEO. SEO can also be considered if one is looking for the following:
Consistency – It takes time for results, but once you rank high in search results, you can enjoy sustained traffic.
Website Value – A website is basically real estate in the virtual world, By increasing its value with SEO ( You can later sell your website at a premium rate.)
Online Authority – Smart SEO planning can increase your web authority, making you a go-to resource in your niche.
Return on Investment – With SEO, your investment on optimisation can prove fruitful even after your funding runs out.
When to Use PPC
This method can promote your products and convert more traffic. And there are many platforms to buy PPC advertising. Outlets like Google and Facebook have the largest reach, while smaller providers offer cheaper access to more niche targeting.
SearchMedia recommends the use of PPC option when you intend to achieve the following :
Immediate Results. PPC delivers results fast, which makes it one of the best tool for launching and promoting new products or services.
Highly Targeted Traffic. PPC can narrow down your prospects according to a specific demographic, or even target them through remarking.
More Conversions. Optimized ads increase the likelihood of converting visitors.
More Traffic, Without SEO – optimising your website with relevant content for better search rankings, you can still generate traffic using PPC campaigns.
Best Option – Try Using Both
While SEO and PPC have unique benefits for your campaign, it’s often a good idea to implement both methods wisely in a well-planned marketing strategy and here at SearchMedia we are more than prepared to take you all the way and results are guaranteed within a space of 3 months.
SEO can be your go-to Internet marketing option with a limited advertising budget. On the other hand, PPC wins if you have a high-converting product or time-sensitive offer.
Don’t rely on just one of these channels. Instead, use each of them based on what your website needs for more online visibility. Let us know which one you want to go with first but like I said, “do not put all your eggs in one basket”.
When starting a business, usually there is probably a basic marketing plan in place and in most cases this will include among other things, defining the potential customers, setting up social media accounts and ways to optimize your website for interactions.
However, when the organisation starts growing, there comes a need to change the initial plan and there can also be deviations from the original schedule. Due to fatigue, some admin tasks can be automated, hire more people for other tasks like writing a blog. This means itâ€™s time to revisit and refresh your marketing campaign and find ways to win back traffic. SearchMedia advises you to review your tactics once after every six months but there is no fixed time scale.
It takes less than a day to switch up your marketing approach and this if done right boost results and invigorate your staff. SearchMedia came up with a few steps to follow when rejuvenating your marketing campaign.
Approximately 75% – 80% of website traffic comes through search engines. What’s more, research shows that most people don’t look beyond the first 2 pages of search results. This means if your website doesn’t rank in the first 2 pages of the major search engines, it’s only receiving 20% of its rightful traffic… and revenue. (And remember, being ranked number 1 when you search for your company name or web address doesn’t count. You need to rank highly for the words your customers use at search engines.)
Search Engine Results
The biggest concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. Relevant results makes for a good search engine; irrelevant results makes for a short lived search engine.
Most search engines these days return two types of results whenever you click Search:
Step 1 “ Understand what SEO means 9
When people use search engines to find content, they normally pay a lot more attention to the natural results than the paid results because they know these results are more relevant (and they know the Sponsored Links are simply ads).
When we talk about search engine ranking, we’re talking about ranking well in the natural search results. This eÂbook does not cover Sponsored Links. How search engines decide what appears in the natural search results
IMPORTANT: You cannot pay a search engine in return for a high ranking in the natural results. You can only get a high ranking if your content is seen as relevant by the search engines.
Search engines identify relevant content for their search results by sending out ˜spiders or robots which crawl (analyze) your site and index (record) its details. Complex algorithms are then employed to determine whether your site is useful and should be included in the search engine’s search results.